Demystifying the DMP, is a study developed by the Business Inteligence team of Contversion in
order to help you understand the benefits and functionalities of the Data Management Platform.
To develop an appropriate media performance strategy and subsequent media planning, it is important
to know your customers and centrally manage your audiences.
The DMP is a facilitating tool that unifies data intelligence and helps companies to extract, unify,
analyze and trigger data from scattered sources.